Explain why assimilation effects can reduce persuasion.

What will be an ideal response?


People think there is a less of a distance between their own position and the advocated position so they do not think they need to change their position.

Communication & Mass Media

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Which of these is not one of the privacy law torts?

a. intrusion b. false light c. right to information d. appropriation

Communication & Mass Media

Conservation law foundation (CLF) is the largest regional environmental organization in the United States. A group of experts work on the most significant threats to the natural environment of the region, and to improve the health of its residents

The group finds innovative solutions to the toughest environmental problems, and is known for its toughness to hold polluters accountable, and see complex challenges through to their conclusion. CLF can be categorized as a(n) a) advocacy group. b) trade group. c) labor union. d) professional association.

Communication & Mass Media

In the PESO mode, the notion of TIMING in selecting tactical approaches refers to ______.

a. whether or not the message is time-limited in its relevancy b. when the message appears in public c. how current or up to date the message is d. the lead time needed to prepare a message

Communication & Mass Media

Which of the following is an example of a speech of presentation?

A. a speech presenting the annual earnings report to stockholders B. a speech presenting reasons why a new high school needs to be built C. a speech presenting a famous professor who will lecture on economics D. a speech presenting a new reporter to the newspaper staff E. a speech presenting a certificate of recognition to an outstanding worker

Communication & Mass Media