For a market segment to be viable, it should meet each of the following tests, except:
A) the members of the market segment should be ambiguous
B) the market segment must be large enough to be financially viable to market with a separate marketing campaign
C) the market segment must differ from the population as a whole
D) the market segment must be reachable through some type of media or marketing communications
A
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The document one business sends to another business that identifies the amount to be paid is:
a. check b. purchase requisition c. vendor invoice d. disbursement voucher
The person who phoned Howard last night to ask him if he might be interested in adding HBO and Cinemax to his current television cable system would be classified as a(n):
A. order-taker. B. account representative. C. retail salesperson. D. sales engineer. E. detail salesperson.
Which of the following is a not a major disadvantage of Web-based retailing from a retailer's perspective?
a. the need to register with the appropriate search engines b. the difficulty in accurately portraying color and texture c. receiving Web-based sales from traditional bricks-and-mortar customers d. the need to constantly maintain the Web site
If enterprising business people can spot a promising opportunity and then develop a good plan for capitalizing on it, they can succeed.
a. Opportunity and Enterprise
b. Consumer Choice and Demand
c. Domestic Business Environment
d. Global Business Environment
e. None of the above