Recent negative publicity about business makes it imperative that companies
A) endear themselves to stockholders.
B) work harder to go after consumers.
C) regain their credibility and public trust.
D) encourage the media to overlook negative stories.
E) "double down" on tight budgets.
Answer: C
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A. editorializing B. commentary C. advertising D. all of these
Proposal-counterproposal decision making is most common among which national group?
A. Americans B. Japanese C. French D. Mexicans
The public relations firm of Hill and Knowlton was controversial in the 1990s for which of the following?
A. doing PR for the Westboro Baptist Church B. a corporate conflict of interest by representing two competing companies at the same time C. representing Exxon during the Exxon Valdez crisis D. none of these
Which approach to ethical decision making is based on character, asserting that decision making is based on the kind of person/organization you want to be seen as in the future and using the right motivations?
A) deontological B) virtues based C) palaver tree D) confucianism E) aristotilianism