What role do the four Ps play in consumer behavior?
What will be an ideal response?
The four Ps are the marketing stimuli that affect buyer behavior: marketers use product, price, place, and promotion to attract the targeted consumers.
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________ are product associations that are not necessarily unique to the brand but may in fact be shared with other brands
A) Points-of-parity B) Points-of-difference C) Points-of-inflection D) Points-of-presence E) Points-of-divergence
The Pyramid Model of Global Leadership has the following elements:
A. four levels of skills required for effective global leadership. B. a middle level of necessary global knowledge. C. a top level with system skills to influence people and systems inside and outside the organization. D. an apex with interpersonal skills that enable global leaders to perceive and understand their world. E. a bottom level with four threshold traits.
According to your textbook, when does organizational learning occur?
a. When the organization becomes more intelligent b. When everyone in the organization remembers and can recite all the established rules, policies and procedures c. When there is a change in an organizations culture such as changes in routines, processes, practices, and stories d. Organizations cannot learn, this is a trick question
If Steve Templeton decides to not close the plant in Kantron, what business social responsibility will Steve Templeton be achieving?
A) moral minimum B) corporate citizenship C) maximizing profits D) stakeholder interest