What are the distinguishing characteristics of strategic marketing?
What will be an ideal response?
Strategic marketing characteristics include emphasis on long-term implications; requirement of inputs on corporate culture, corporate publics, and corporate resources; varying roles for different products/markets; focus at the business unit level; and a close relationship with the finance function.
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Which of the following is NOT among six requisite "attitudes" an effective public relations practitioner should have?
A) to have a counseling orientation B) to project a healthy skepticism C) a desire to do the right thing D) a willingness to take risks
Which 90% of social media users just observe what’s on the site, so don’t add a lot of value
a. Lurkers. b. Connectors. c. Democrats. d. Contributors. e. Low level participants.
Implementing a strategy is straightforward; there are usually only a limited number of ways things can go wrong.
Answer the following statement true (T) or false (F)
Net worth
A) is the difference between current assets and current liabilities. B) is the difference between assets and liabilities. C) is total assets divided by total liabilities. D) is total assets plus total liabilities.