Explain some of the challenges and the solutions to these challenges of CRM systems.
What will be an ideal response?
Effective sales demand in-depth, extensive knowledge about customers, which suggests the need for customer relationship marketing (CRM). In turn, CRM demands data because these systems cannot work without information being put in to them, for salespeople to take out later, as they need it. But convincing salespeople to take time out of their schedules to file CRM reports (rather than engaging in more lucrative sales efforts) has long been a challenge for managers and companies.
In an effort to address these persistent issues, sales companies increasingly are relying on mobile technologies to make the reporting task and updates to the CRM system easy and nearly automatic. Rather than waiting until the end of the day-when they might have forgotten some of the details of an interaction with a client, or might forget to file their report altogether-mobile access to the firm's CRM system means that sales reps can input information immediately, possibly even before they leave the client site.
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Fill in the blank(s) with correct word
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Indicate whether the statement is true or false
Furniture is an example of a shopping product
Indicate whether the statement is true or false
Follow all of these guidelines to deliver your presentation effectively except A) present your first sentence from memory
B) begin speaking immediately; that is, speak as soon as you are behind the lectern. C) control your voice and your vocabulary. D) show enthusiasm.