Brand metrics measure returns on branding investments
Indicate whether the statement is true or false
TRUE
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An extraordinary item can result from
a. a segment of the business being sold b. corporate income tax being paid c. a change from one accounting method to another acceptable accounting method d. a transaction or event that is unusual and occurs infrequently
Organizations can minimize the legal risks of searching social media for information about a job candidate if the organization does the search ______.
A. after receiving all applications B. after written testing has been completed C. after the interview has been conducted D. after a conditional job offer has been extended
Super angels are:
A. Angel investors who strictly invest values above $1 million USD B. Angel investors who invest other people’s money C. Angel investors who have become venture capital investors D. Angel investors who have more than 100 active investments
An integral component of any differentiated marketing strategy is _____
a. a unique set of product/service offerings to each customer group b. an overall company-based integrated strategy c. coordination of retailing strategy across units d. geographic differentiation to meet customer needs