To enter the European market, Starbucks joined in a cooperative venture with Bon Appetit Group A.G. in Switzerland. Bon Appetit has the recognized brand name, and Starbucks has the product and the expertise to run coffeehouses
This is an example of a(n) ________.
A) direct investment
B) franchise agreement
C) backward invention
D) strategic alliance
E) expropriation agreement
D
You might also like to view...
Dual agency occurs when an agent acts for two or more different principals in the same transaction
Indicate whether the statement is true or false
Which of the following statements is true?
A) The complexity of a warehouse operation will depend on the number of SKUs handled, the quantities of each SKU and the number of orders received and filled. B) Most of the activity in a warehouse is material handling. C) A and B are both true. D) Neither A nor B are true.
Adam was working late in his hotel room when the light bulb in the lamp at his desk burned out. He called the front desk and asked for a replacement bulb. The desk manager told Adam that a new one would be provided tomorrow morning and that he did not have the key to the stockroom. Adam tried to explain how much he needed the light to finish his sales report, but the manager was polite but adamant that he could not help. This example illustrates lack of:
A. Procedural fairness B. Functional fairness C. Situational fairness D. Service equity E. Interactional fairness
Your liquid assets do not include your
A) bank account balances. B) money market securities. C) certificates of deposit. D) bond mutual funds.