Personal selling is considered more effective than other marketing communication techniques for some products. Which of the following is a reason for this?
A. Personal selling is an inexpensive form of communication.
B. Marketing messages tend to be consistent in personal selling.
C. Salespeople can be involved in the decision-making process.
D. Personal selling is associated with better reach compared to other methods.
E. Distortion of marketing messages does not occur in personal selling.
Answer: C
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