Information availability is a cognitive bias in negotiation where the negotiator has a tendency to overweight information that is easily recalled or otherwise readily available at the expense of information that is critical but less salient.
Answer the following statement true (T) or false (F)
True
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If Rope Inc receives $23,825 from credit card collections and has an average rate of 4.7% charged by the credit card company, its credit card sales during the period were:
a. $111,978 b. $50,691 c. $25,000 d. $22,705
The Federal Drug Administration (FDA) has established the following requirements relating to the ingredientslabeling on food products: Labels must be placed on the product in a location most likely to be seen by the consumer.Labels must include quantity of and type of ingredients included in the food product.Labels must be printed in a specific font size? Regarding these requirements, which one of the following statements is correct?
A. ? This is an example of marketing ethics as determined by a government regulator. B. ? This is an example of marketing ethics as determined by a private-interest group. C. ? The primary objective of these requirements is to enhance competition in the marketplace. D. ? The primary objective of these requirements is to make food packaging educational. E. ? The primary objective of these requirements is to assist consumers with their recipes.
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Answer the following statement true (T) or false (F)
A positioning approach that involves seeking a less competitive, smaller market niche in which to locate a brand is referred to as ________.
A. head-to-head positioning B. product repositioning C. differentiation positioning D. downsize positioning E. competitive repositioning