Describe customer loyalty and the ways in which retailers can build customer loyalty.
What will be an ideal response?
Customer loyalty means that customers are committed to buying merchandise and services from a particular retailer. A retailer can build customer loyalty by
• developing a strong brand for the store or store brands,
• developing clear and precise positioning strategies,
• offering unique merchandise,
• providing outstanding customer service,
• implementing customer relationship management programs (such as loyalty programs), and
• building a retail community.
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Indicate whether the statement is true or false.
On a decision tree, ____ represent decisions.
A. triangles B. squares C. rectangles D. ovals
Elway Electronics has debt with a market value of $350,000, preferred stock with a market value of $150,000, and common stock with a market value of $450,000
If debt has a cost of 8%, preferred stock a cost of 10%, common stock a cost of 12%, and the firm has a tax rate of 30%, what is the WACC? A) 8.64% B) 9.12% C) 9.33% D) 9.46%
Two years ago, Mathew purchased a 10 year government bond with a yield of 4.75%. Today, the interest rate on government bonds with 8 years to maturity is 3.5%. If Mathew sells his bond today, he most likely will
A) realize a capital gain. B) realize a capital loss. C) sell the bond at face value. D) sell the bond at par value.