Answer the following statements true (T) or false (F)
The definitions of SFAC No. 6 are virtually identical to those in SFAC No. 3 except that they are extended to non-business organizations.
ANSWER: T
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Marketing communications budgets tend to be higher when ________
A) there is high channel support B) there exists hardly any change in the marketing program over time C) there are infrequent product purchases in large quantities D) there are differentiated products and nonhomogeneous customer needs E) there are many easily-reachable customer spread over small geographic territories
Micropolitan areas are ________
A) likely to have a higher crime rate than metropolitan areas B) less likely to attract telecommuters C) likely to offer the same advantages as metropolitan areas D) less likely to offer market expansion opportunities E) generally unattractive to niche marketers
Although the financial report was bad after the first quarter, it was even _____ after the second quarter
A) badder B) more bad C) worst D) ?worse
When it comes to union rights, the Wagner Act of 1935 was an improvement over previous legislation for all of the following reasons except:
A. It prohibited specific unfair labor practices by employers. B. It granted the right of exclusive representation for unions with majority support. C. It created an independent agency to enforce the Act. D. It allowed the courts to issue fines against employers who violated the Act.