What are the five stages of the organizational buying process? Describe at least three differences from the consumer buying process.
What will be an ideal response?
The five stages of the organizational buying process are: problem recognition, information search, alternative evaluation, purchase decision, and postpurchase behavior. Figure 5-4 reveals some key differences. Specifically, more individuals are involved, supplier capability becomes more important, and the postpurchase evaluation behavior is more formal.
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There are eight categories listed in the VALS2™ system. List and briefly describe each of the categories. In which of the eight categories of the VALS2™ system would a rich, 60-year-old woman who is open to new ideas belong?
What will be an ideal response?
Which of the following is the method marketers use to collect available information about what is going on in the world that is relevant to their business?
A) a marketing decision support system B) marketing management C) longitudinal research D) a market intelligence system E) data mining
Answer the following statement(s) true (T) or false (F)
1. The reason why people tend to join unions is that employers have failed to provide what Herzberg termed “motivators”. 2. It is the primary responsibility of the union steward to negotiate and administer labor agreements. 3. The Railway Labor Act of 1926 established the process of collective bargaining as a means of resolving labor-management disputes. 4. The Norris-Guardian Act is also called the Anit-Injunction Act. 5. It was the Wagner Act that made yellow-dog contracts illegal.
Congress passed the Sherman Antitrust Act in 1890 in response to:
a. large scale irregularities in the financial system. b. public agitation against monopolies. c. post industrial recessionary trends. d. public outcry against illegal immigration.