Develop steps for creating a market plan of success designed to determine whether you would use an outside agency or do internal advertising. Include steps to calculate revenue based on patient flow as well as expenses based on staff.

Question

What will be an ideal response?

Answer 1

Answers will vary and may include more than those
listed. These are examples of steps to include:

1. Determine the target audience.
2. Decide whether your business is marketable in the area.
3. Decide on the product or service you want to advertise.
4. Determine the type of advertising to be done.
5. Decide whether to advertise an event or a service.
6. Determine the time frame needed to obtain clients.
7. Decide if the advertising expense is high or low.
8. Determine whether internal candidates are qualified to assist.
9. Decide on a budget for the advertising, including expected income.
10. Inquire about external advertising costs, time frame and availability.
11. Compare both internal and external advertising.
12. Decide which advertising will reach the target audience.
13. Determine the best approach to reaching the goals of increasing revenue.
14. Compare the revenue to the bottom line.
15. Make a final decision who to work with during the preparation.