Perhaps the most reliable way for a company to improve its financial performance over time is to
A. recognize that the achievement of strategic objectives signals that the company is well positioned to sustain or improve its performance.
B. not allocate any resources to the achievement of strategic objectives until it is very clear that the company can meet or beat its stretch financial performance targets.
C. put 100 percent emphasis on the achievement of its short-term and long-term financial objectives.
D. avoid use of the balanced-scorecard philosophy since achievement of financial performance targets is obviously more important than the achievement of strategic performance targets.
E. substitute financial intent for strategic intent and judiciously concentrate on the mission of making a profit.
Answer: A
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