Describe the implications the use of a second language has for cross-cultural communication.
What will be an ideal response?
First, unless completely fluent, using a second language is less automatic and requires more
deliberative thought than does using a first language. It takes more effort on the part of the second-
language user, who could already be contending with other demands of communication or of the task at
hand. Over long periods of time, second-language use is exhausting.
Second, the greater the fluency of second-language speakers, the more likely they are to be seen as
competent in other respects.
Third, first-language speakers in a cross-language interaction tend to respond to lower linguistic
competency of their partner by modifying aspects of their speech, such as slowing the rate of speech
and reducing sentence complexity. This type of speech accommodation, called foreigner speak, can be
perceived as patronizing and might not be well received.
Finally, if the first-language speaker is unable to recognize signals that indicate lack of understanding or
does not work to create an environment in which it is acceptable to check for understanding, the
second-language speaker may pretend to understand in order to avoid embarrassment or appear
competent.
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Indicate whether the statement is true or false
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A) payments for losses caused by fraudulent claims B) payments for losses caused by exaggerated claims C) use of land, labor and capital to operate the insurance companies D) payments for losses caused by windstorms such as tornadoes
One of the new developments in retailing is m-commerce. M-commerce refers to the ability to:
A. use unique communication techniques to send advertising messages B. create situations in which the AIDA technique is effective C. more efficiently manage customer demand with inventory D. shop using wireless mobile devices E. motivate consumers to buy more by creating more feedback channels