A marketing manager has planned a strategy that will require the organization to erect outposts to protect its weak front-running brands. In this ________ defense, the outposts will be central to the organization's new competitive strategy
A) position
B) flank
C) preemptive
D) counteroffensive
E) mobile
B
You might also like to view...
From 1972 to 1974, the expected real interest rate on short-term bonds averaged about +2 percent, but the realized real interest rate averaged about ?2 percent. The main reason for the difference was that
A. actual inflation was about 4 percentage points lower than expected inflation. B. actual inflation was about 4 percentage points higher than expected inflation. C. a monopoly cornered the market on short-term bonds. D. nominal rate of interest was zero.
What can a retailer do to keep customers from being confused about the retailer's image?
A. Be consistent in competitiveness as it clearly defines top performers in the market. B. Standardize pricing across all geographic locations. C. Develop an integrated marketing communication program to deliver a consistent message. D. Re-design stores to suit contemporary tastes. E. Change the offerings based on the current fads to stay contemporary.
Biggers Company expects the following results for the next accounting period: Sales $240,000 Variable costs $135,000 Fixed costs $40,000 Expected production and sales in units 3,000 The sales manager believes sales could be increased by 400 units if advertising expenditures were increased by $10,000. If advertising expenditures are increased and sales increase by 400 units, the effect on
operating income will be a A) decrease of $4,000 B) increase of $4,000 C) increase of $22,000 D) increase of $30,000 E) cannot be determined from data given
Which type of report presents suggestions and solutions to problems?
a. vertical b. analytical c. objective d. informational