Charmaine had been asked by her company to develop a better understanding of the market potential for plasma TVs in Russia. Charmaine decided to conduct a small intercept survey and designed her own questionnaire. One of the questions asked was: ‘How much money do you make each month?’ Charmaine found, however, that only 0.25% of respondents were willing to answer that question. The most likely reason for the low response rate is:
(a) The sample size was too small
(b) Conjoint variables should have been used
(c) The question should have been asked indirectly
(d) A realism check question was needed
(c) The question should have been asked indirectly
You might also like to view...
Which statement best reflects the issues associated with the computation of diluted earnings per share?
A) Diluted earnings per share represent the potential impact of all shares of common stock. B) When presenting comparative financial statements, the impact of convertible bonds must be included for both years. C) Common stock options are considered dilutive when the average market price is greater than the option price. D) The impact on the denominator is always the determinate of whether or not to use diluted earnings per share.
A projective technique in which respondents are asked to play the role or assume the behavior of someone else is called ________
A) word association B) sentence completion C) story completion D) role playing E) evaluation technique
______ is probably the most widely used organizational development intervention technique today.
a. Sensitivity training b. Process consultation c. Forcefield analysis d. Team building
The perfect order measurement calculates which of the following?
A) the amount of inventory that is just right to warehouse B) the origin, current location, and destination of a tagged product C) the most cost-effective and efficient mode of transportation D) the value of the time utility provided to customers through logistics E) the error-free rate of each stage of a purchase order