Define the goals of critical media anthropology. Describe the study of advertising to the Latino population of the United States and how the conclusions drawn from it were informed by critical media anthropology

Question

What will be an ideal response?

Answer 1

Answer: The ideal answer will include:
1. Critical media anthropology examines the ways that powerful groups may shape the content of, or access to, modern media.
2. The study of advertising directed to Latinos found that advertisers treated Latinos as a homogenous group and used a carefully standardized version of spoken Spanish in radio advertisements.
3. Advertisers relied heavily on the trope of "the family."
4. Critical media informs the conclusion that this approach on the part of advertisers may lead to increasing homogeneity of a presently heterogeneous population by presenting a standardized version of Latino culture and communication in Spanish.