The type of moral equality espoused by John Rawls is:
A) freedom to do what one wishes.
B) social and material equality.
C) freedom from government regulation.
D) equality of opportunity, not of results.
D
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Performance marketing requires understanding the financial and non-financial returns to business and society from marketing activities and programs
Indicate whether the statement is true or false
Which of the following can a company do to reduce defection?
A) Attract new customers to try out the company's products. B) Increase customer lifetime value by increasing the non-monetary costs of products. C) Enhance the growth potential of existing customers through cross-selling and upselling. D) Distinguish the causes of customer attrition and identify those that can be managed better. E) Make low-profit customers more profitable or terminate the relationship.
The primary difference between positive and negative confirmations used in the audit of accounts receivable is which of the following?
a. The mode of response. b. The amount of information included. c. The control of the confirmation process by the auditor. d. The method in which accounts are selected for confirmation.
Which statement is not true concerning a standard test market?
A) It is a one-shot case study. B) Test markets are selected and the product is sold through regular distribution channels. C) Where external validity is important, at least four test markets should be used. D) All statements are correct.