The lesser the competition, the greater the choice available to consumers
Indicate whether the statement is true or false
False
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Which of the following items would not be accounted for under current GAAP as a change in estimate?
A) an increase in the expected life of a piece of manufacturing equipment B) a decrease in the estimated residual value of a delivery van C) a change from FIFO to LIFO for a small subsidiary D) an increase in defective items for the best selling video game
A number of top fashion-modeling agencies would most likely be charged with ________ for jointly determining what commissions they would charge for models
A) prestige pricing B) price lining C) price bundling D) dynamic pricing E) price fixing
Which of the following statements about managerial compensation is correct?
A) Compensating managers with year-end cash bonuses always motivates managers to do what is best for the company as a whole. B) From a manager's standpoint, cash compensation is always preferable over stock-based compensation. C) Manager compensation should always be either cash-based or stock-based. D) Stock-based manager compensation does not guarantee a future cash benefit to managers.
A ________ is often used to illustrate the position of a firm's products or brands in consumers' minds.
A. psychographic profile B. mass marketing analysis C. perceptual map D. Tapestry analysis E. loyalty timeline