Special displays or other in-store promotions are effective for marketing ________ involvement products.
Fill in the blank(s) with the appropriate word(s).
low
Consumers often do not recognize their desire for a low-involvement product until they are in the store. In-store promotions are a very useful tool for marketing low-involvement products. Unique packaging or special displays capture the consumer's attention and quickly explain the product's purpose and benefits.
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Degollado Corporation's most recent income statement appears below: Sales (all on account)$140,000 Cost of goods sold 60,000 Gross margin 80,000 Selling and administrative expense 30,000 Net operating income 50,000 Interest expense 10,000 Net income before taxes 40,000 Income taxes (30%) 12,000 Net income$28,000 The beginning balance of total assets was $200,000 and the ending balance was $220,000.Required:Compute the return on total assets. Show your work!
What will be an ideal response?
What is NOT a recommended incentive when trying to gain employees' wholehearted commitment to good strategy execution and operating excellence?
A. creating a work atmosphere in which there is genuine caring and mutual respect among workers and between management and employees. B. providing attractive perks and fringe benefits. C. withholding information from employees about financial performance, strategy, and competitors' actions. D. relying on opportunities for promoting from within wherever possible. E. giving awards and public recognition to high performers and showcasing company successes.
An opportunity cost is the potential benefit lost by taking a specific action when two or more alternative choices are available.
Answer the following statement true (T) or false (F)
The PEG ratio
A) preferred by investors is equal to 2.0 or higher. B) compares the price/earnings ratio to the rate of growth of the company's earnings. C) is a measure of a firm's liquidity. D) measures the ability of a firm's assets to generate growth for the firm.