A regional restaurant chain wants to place ads on a local newspaper's website
The marketing team at the restaurant chain knows from experience that about five percent of the people who see its ads on a newspaper's website will click on the ad to get more information or sign up for a promotion. Because the marketing team wants to keep the price of running the ads low, the restaurant chain will likely opt for ________ pricing.
A) cost per impression
B) cost per customer
C) cost per order
D) cost per click
E) cost per conversion
A
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Which of the following is true of informal groups?
A. Informal groups can advance the plans of formal groups. B. A temporary committee is an example of an informal group. C. Members of an informal group are assigned to it by the skills they possess. D. Informal groups have appointed leaders. E. Informal groups are primarily created to solve an organizational problem.
Describe five of the guidelines for creating motivational incentive systems.
What will be an ideal response?
Age is a commonly used method of segmentation. Age alone, however, may be dangerous because ________.
A. grouping older customers into one group is an approach that fails to consider the vast differences in other important variables B. older consumers exhibit very little differences from person to person on things such as income, mobility, and work status C. chronological age and psychological age are the same D. this approach ignores chronological age E. this approach presumes irregularity of consumer needs and wants by age
A ________ eliminates many in-house business functions and activities in favor of focusing only on those aspects for which it is best equipped to add value.
A. virtual organization B. physical distribution system C. value network D. tall organization E. mechanistic distribution system