A tax accountant may provide a different service experience to two different customers on the same day depending on their individual needs and personalities and on whether she is meeting with them when she is fresh in the morning or tired at the end of the day. This is an example of service ________.
A. Versatility
B. Perishability
C. Simultaneous production and consumption
D. Heterogeneity
E. Intangibility
Answer: D
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