_____ is a means of displaying or graphing, in two or more dimensions, the location of products, brands, or groups of products in customers' minds
a. Market segmentation
b. Product positioning
c. Perceptual mapping
d. Product tracing
ANSWER: c
Perceptual mapping is a means of displaying or graphing, in two or more dimensions, the location of products, brands, or groups of products in customers' minds.
You might also like to view...
The Likert scale has several advantages. Which of the following is not an advantage?
A) It does not require a pretest of the adjectives or phrases to ensure bipolarity. B) Respondents readily understand how to use the scale. C) It is suitable for mail, telephone, or personal interviews. D) It is easy to construct and administer.
The maker of a note records Notes Payable
Indicate whether the statement is true or false
An enterprise union only represents workers in a single ____________________.
A. Region B. Company C. Industry D. Age group
A company, subject to a 40% tax rate, desires to earn $500,000 of after-tax income. How much should the firm add to fixed costs when figuring the sales revenues necessary to produce this income level?
A. $200,000. B. $833,333. C. $300,000. D. $500,000. E. $1,250,000.