Which of the following statements is true about strict liability?
A. It applies only to manufacturers of a defective product.
B. It is liability without fault.
C. It requires privity of contract between the plaintiff and the defendant.
D. It covers casual sales and transactions.
Answer: B
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The iPhone's 100,000 apps that allow users to tailor the phone to fit their personalities is an example of brand building by:
A) standardization B) a brand flanker program C) repeated product use (repetition) D) customization and personalization
Explain briefly about the ethnocentric global pricing policy
What will be an ideal response?
Emerging sociocultural changes in the environment include
A. changes in the geographic distribution of the population. B. progressively less disposable income by consumers. C. changes in the ethnic composition. D. the increasing educational attainment of women in the past decade.
Ian, a 17-year-old high school student, wants to buy a pack of Marlboro Lights. He has the money to purchase them, but he is still not considered to be a market for the product due to his lack of ____ to buy.
A. ability B. willingness C. authority D. need E. location