As the manager of a sales team, describe three specific actions you would take to realize the benefits of transformational leadership.
What will be an ideal response?
Transformational leadership is that which makes subordinates aware of the importance of their jobs and their performance for the organization, as well as making them aware of their own needs for personal growth. Through transformational leadership, subordinates become motivated to work for the good of the organization. Student answers should relate to these three goals: (1) make subordinates aware of how important their jobs are for the organization and how necessary it is for them to perform those jobs as best they can so the organization can attain its goals. (2) make their subordinates aware of the subordinates' own needs for personal growth, development, and accomplishment. (3) motivate their subordinates to work for the good of the organization as a whole, not just for their own personal gain or benefit.
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________ can also be thought of as an asset representing the value created by the relationship between the brand and its customers over time
A) Brand extensions B) Co-branding C) Brand image D) Brand equity E) Brand loyalty
The Federal Trade Commission (FTC) regulates the marketplace by
A. eliminating practices that are deceptive or unfair. B. enforcing state consumer protection laws. C. reducing the number of sellers in the marketplace. D. limiting the information that is provided to consumers. E. expanding externalities in the marketing process.
Establishing credibility is an important aspect of giving your presentation. During which part of your speech should you explain why you are the appropriate person to discuss a particular topic?
a. preview b. introduction c. body d. conclusion
An incidental third party beneficiary cannot sue to enforce the contract because the benefit is unintentional.
Answer the following statement true (T) or false (F)