As owner of a retail franchise food store, Mary Gray purchases supplies based on specials advertised nationally throughout the franchise system. One Monday, she was surprised to find customers asking for specials she hadn't been informed of in advance. The franchise company failed to live up to the value-driven activity of

A. evaluating strategic competitive partnerships.
B. building relationships with customers.
C. keeping prices below those charged by competitors.
D. balancing customers' benefits and costs.
E. sharing information across the organization.


Answer: E

Business

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