Which of the following is NOT a step in the hierarchy of effects?
A) create awareness
B) inform the market
C) create demand
D) create desire
E) build loyalty
C
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An intensive growth strategy involving marketing current products to new markets is a market-development strategy
Indicate whether the statement is true or false
When gathering marketing intelligence, companies often use the US census, which provides an in-depth look at the population swings, demographic groups, regional migrations, and changing family structure of the more than 281 million people living in
the United States. Which of the following steps to improve the quality of a company marketing intelligence system would be most closely associated with this illustration? A) A company can purchase information from outside suppliers. B) A company can take advantage of government data sources. C) A company can use online customer feedback systems to collect data. D) A company can network externally. E) A company can use its sales force to collect and report data.
A company must repay the bank a single payment of $21,000 cash in 3 years for a loan it entered into. The loan is at 10% interest compounded annually. The present value factor for 3 years at 10% is 0.7513. The present value of an annuity factor for 3 years at 10% is 2.4869. The present value of the loan (rounded) is:
A. $21,000. B. $23,707. C. $8444. D. $52,225. E. $15,777.
Technological advances allow a firm's earnings to grow over time because they increase the productivity of:
a. labor. b. capital. c. both labor and capital.