In the new-product process, product ideas that survive the business analysis stage proceed to the ________ stage.
A. market testing
B. development
C. business analysis
D. screening and evaluation
E. commercialization
Answer: B
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According to Geert Hofstede, which of the following is a key cultural dimension that helps account for rapid economic growth in Asia?
A) power distance B) individualist/collectivist C) feminine/masculine D) uncertainty avoidance E) long-term orientation
Which of the following is a disadvantage of the oral, in-person combination of channel and medium?
A) There is limited opportunity for immediate feedback. B) There is no permanent, verifiable record of the communication. C) Misunderstanding are frequent and difficult to solve. D) There are limited and vague nonverbal cues. E) There is limited opportunity to express emotion and feelings in a coherent manner.
A process that involves examining all elements of a component, assembly, end product, or service to make sure it fulfills its intended function at the lowest total cost is:
A) target costing. B) design to cost. C) value analysis. D) examination costing.
Which of the following statements is true about the lemon laws?
a. They are state laws that are aimed toward preventing the public from credit card frauds. b. They are state laws that attempt to provide new car purchasers with rights that are similar to full warranties under the Magnuson-Moss Act. c. They are federal laws designed specifically to protect consumers from fraudulent warranties on consumer products. d. They are federal laws designed to protect debtors of close-ended credit from predatory collection practices that were outlawed in the Dodd-Frank Act.