Magazines make their money from_______________

a) targeted advertising and a large base of subscriptions
b) massive subscription and web publishing
c) subscriptions, advertising and single copy sales
d) single copy sales mostly


Answer: C

Communication & Mass Media

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According to the text, the most important criterion of a good topic is that it is

A) appropriate. B) culturally sensitive. C) substantive. D) exciting.

Communication & Mass Media

SELECT ALL THAT APPLY. The most likely result of taking on the “anchor voice” in news script is sounding ______.

A. professional B. goofy C. educated D. arrogant

Communication & Mass Media

A large majority of Americans under the age of 45 access newspaper content online. This is made possible by

A. an increased leisure time. B. a decrease in availability of newspapers. C. a decrease in leisure time. D. an increase in development of technology such as e-readers and smartphones.

Communication & Mass Media

The Supreme Court’s three-part test rejects the protection of reporter’s privilege when a reporter is likely to have ______.

a. second-hand information that might ease prosecution b. engaged in illegal activity central to the prosecution c. possession of information of significant interest, clearly relevant to a legal proceeding that cannot be obtained by alternate means d. organized, participated in, and benefitted from a crime

Communication & Mass Media