It costs Custom Design, Inc., $10 to make a brass and copper candleholder. It sells the candleholder to a wholesaler for $16. The wholesaler sells the candleholder to a gift shop for $20. The gift shop prices the candleholder at $45. What was the markup on selling price for each member of this product's channel of distribution?
What will be an ideal response?
Manufacturer $16 ? $10/$16 = 37.5 percentĀ
Wholesaler $20 ? $16/$20 = 20 percentĀ
Retailer $40 ? $20/$40 = 50 percent
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