The Wheeler-Lea Amendment makes advertising puffery illegal
Indicate whether the statement is true or false
FALSE
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If your research calls for counting the number of people entering two fast-food restaurants, recording certain behavioral characteristics, and comparing those two sets of data, you would be conducting ____ research
a. observational b. normative c. experimental d. replication
The Security Council has 15 permanent member states
Indicate whether the statement is true or false
Ethical standards are important to the marketing research industry because they help gain the trust of consumers. Without that trust,
A. the cost of research will increase. B. individuals will be less willing to participate in research. C. the cost of research will decrease. D. research results will be suspect. E. companies will cease to do research.
________ ________ is considered to be the interpersonal arm of the promotional mix.
Fill in the blank(s) with the appropriate word(s).