The editorial board of Gamers' Page, a magazine that primarily caters to people who are enthusiastic about sports and gaming, targets people who enjoy games. In this scenario, Gamers' Page uses _____.
A. gender segmentation
B. geographic segmentation
C. psychographic segmentation
D. family life cycle segmentation
Answer: C. psychographic segmentation
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The net price method of recording sales and receivables generally requires less record keeping and is more cost effective
Indicate whether the statement is true or false
An understatement of reported net income for the current year may result from
A) an understatement of beginning inventory in the previous period. B) an overstatement of ending inventory in the current period. C) failure to record accrued payroll liabilities. D) failure to record accrued interest revenue.
Darla drew a $100 check on Union Trust Bank payable "to the order of Pamela." Pamela cashed the check at Mountain Bank. Mountain Bank is an agent of Pamela until the drawee bank pays the check
Indicate whether the statement is true or false
Forecast error:
a. takes a positive value when the forecast is too high. b. cannot be negative. c. cannot take a value of zero. d. is associated with measuring forecast accuracy.