Name the four criteria of richness of a communication channel and how they can be applied
What will be an ideal response?
Media richness theory suggests that the richness of a communication channel is based
on four criteria: (1 ) the amount of feedback that the communicator can receive, (2 ) the number of
cues that the channel can convey and that can be interpreted by a receiver, (3 ) the variety of
language that a communicator uses, and (4 ) the potential for expressing emotions and feelings.
Using these four criteria, researchers have developed a continuum of communication channels,
from communication-rich to communication-lean. Further, some evidence suggests that those
wishing to communicate a negative message, such as a message ending a relationship, may select
a less rich communication medium and those who want to share good news communicate in
person, when they can enjoy the positive reaction to the message. Media richness theory also
suggests that the restriction of nonverbal cues hampers the quality of relationships that can be
established using EMC.
You might also like to view...
Stephen Glass was able to get away with fabrications in his stories for which of the following reasons?
A. Glass would fabricate sources and substantiation of his facts. B. Glass would submit articles late so that the publications wouldn’t have time to check them. C. Fact-checkers procedures were designed to catch mistakes, not lies. D. all of these
The purpose of most special presentations is
a. to celebrate. b. to create social unity. c. to build goodwill. d. to answer questions. e. to do any of the above.
The high school student who invented a practical form of television was ________
Fill in the blank(s) with correct word
If you say, "Raise your hand if you've ever considered skydiving," you are using what method to involve the audience?
A. inviting questions B. referring to individual listeners C. polling the audience D. asking for volunteers