What is the unit of analysis in Randy Hirokawa's (1982) Function-Oriented Analysis System?

a. The thought unit
b. The time interval
c. The theme
d. The speech act


Answer d,

Communication & Mass Media

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What is most important for public relations professionals to remember when considering the role of propaganda?

A) To never intentionally use it to deceive the public. B) To use it selectively, only with the "transfer" approach. C) Ethics and law are completely different from one another. D) It is already used extensively, so why fight it? E) It should never be used under any circumstances.

Communication & Mass Media

As your textbook explains, too many visual aids or poor visual aids can detract from the effect of your speech.

Answer the following statement true (T) or false (F)

Communication & Mass Media

The most important question to ask when assessing analogical reasoning is whether the two cases being compared are essentially alike.

Answer the following statement true (T) or false (F)

Communication & Mass Media

In his persuasive speech on eliminating the general education requirements at State U., Darnell argues, "I've already taken two of the required 15 courses, and believe me they were a waste of time." Darnell's use of reasoning from specific instances to a generalization is __________.

A. valid because he is using his own experience B. invalid because he did not state which classes he took C. valid because it is something his audience can relate to D. invalid because he is overgeneralizing the basis of too few observations

Communication & Mass Media