The marketing mix refers to
A. the multiple sales and advertising strategies that can be used to promote a product.
B. the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online.
C. the marketing manager's controllable factors that can be used to solve marketing problems.
D. the controllable forces - social, economic, technological, competitive, and regulatory - to which a marketing manager must constantly adapt.
E. a set of complementary products that when sold together generate more sales than when sold separately.
Answer: C
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Which statement is not correct about cross-tabulations?
A) The margins of a cross-tabulation show the same information as the frequency tables for each of the variables. B) Cross-tabulation tables are also called contingency tables. C) The data are considered to be qualitative or categorical data. D) Cross-tabulations provide inferences for making statements about the means of parent populations.
Fixed overhead does not have separate price and quantity variances.
Answer the following statement true (T) or false (F)
In a marketing plan, the ________ section includes the anticipated outcomes based on achieving predefined market goals
A) measurement and controls B) company description, purpose, and goals C) forecasting D) marketing situation E) marketing strategy
The September 30, 2014, physical inventory of Pollack Corporation appropriately included $6,300 of merchandise purchased on account that was not recorded in purchases until October 2014 . What effect will this error have on September 30, 2014, assets, liabilities, retained earnings, and earnings for the year then ended, respectively?
a. Understate; no effect; overstate; overstate b. No effect; overstate; understate; understate c. No effect; understate; overstate; overstate d. No effect; understate; understate; overstate