According to consumer-packaged goods companies, which of the following effects is attributed to the heavy use of sales promotion?
A) increased brand loyalty
B) focus on long-run marketing planning
C) improved brand-quality image
D) increased price sensitivity
E) greater coupon redemption rates
D
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Irwin, Inc issued $41,000,000 of bonds. Assuming the most common denomination of bonds, the number of bonds sold was
a. 41,000,000 b. 410,000. c. 4,100,000. d. 41,000
The ________ is the number of vehicles and pedestrians that pass by the site.
A. traffic wave B. traffic count C. traffic stimulator D. traffic flow E. traffic accessibility
After the problem or need has been identified, what is the next step in developing content for the proposal?
A) Present a compelling recommendation with supporting details B) Identify the outcomes and benefits C) Establish feasibility and credibility D) Request action E) Evaluate the proposal for accuracy
Relatively few new product ideas, perhaps only 1 in 250, become successfully marketed products
Indicate whether the statement is true or false