Which technique involves identifying an audience's predispositions and recommending an appropriate strategy to target their self-interests?
a. Channeling
b. Evaluating
c. Adopting
d. Trialing
A
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Which event or social trend encouraged the growth of mass media research?
a) World War II b) Vietnam War c) Violence and sexual content in radio industry d) Increased competition among the media for advertising dollars
The first major news event in which radio played a role was the
a. death of President Roosevelt b. sinking of The Titanic c. U.S. entrance into WWI d. none of the above
Which of the following is usually NOT a factor in determining the method a group uses to make decisions?
A. whether the decision requires expert knowledge B. how important the decision is C. how quickly the decision must be made D. whether the group wants everyone to be content
To go from “animal” to “dog” to “poodle” is to go from low to high in terms of abstraction
Indicate whether the statement is true or false.