Compare and contrast the level of control a marketer can exert over word of mouth, sales promotion, public relations, and advertising
What will be an ideal response?
A marketer has the highest degree of control over advertising, with complete control over creation and placement of the advertising message. A marketer has similar control over the message in a sales promotion, such as a coupon, but whether or when the coupon is used is largely up to the individual consumer. Public relations offers even less control, as a reporter or blogger creates the public message based on information from the company and other sources. The marketer has the least amount of control over word of mouth, as consumers can change, distort, or exaggerate the original message as they communicate with each other about a brand.
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Examples of service businesses that would use job order costing would include all of the following except:
a. an accounting firm that has audit clients of various sizes and complexities. b. a "quick oil change" shop that offers only basic maintenance services. c. an automotive body repair shop specializing in collision repair. d. a high end salon offering hair, manicure and spa services.
Anchoring and adjustment heuristics can lead us to ______, which is the tendency to over-rely on initial information while overlooking other important criteria.
A. availability bias B. projection heuristics C. confirmation heuristics D. anchoring bias
Shelf positioning refers to the:
A. number of individual products placed beside each on the shelf. B. physical placement of point-of-purchase displays within the retail store. C. number of different product lines carried by an individual store. D. number of individual point-of-purchase displays placed within a retail store. E. physical placement of the product within the retail store.
Karen, Kelsey, Rita, and Lizzi own a large commercial building as concurrent owners. They are tenants with the right to survivorship. Lizzi transfers her one-quarter interest in the building to a private charity organization owned by Stella
Which form of concurrent ownership would allow Karen, Kelsey, and Rita to become the owners of the property following Lizzi's death without the inclusion of the private charity organization run by Stella? A) a tenancy by entirety B) a community property C) a joint tenancy D) a tenancy in common