The text discusses three approaches to combining overall cost leadership and differentiation competitive advantages. Which of the following is not one of these three approaches?
A. exploiting the profit pool concept for competitive advantage
B. automated and flexible manufacturing systems
C. deriving benefits from highly-focused and high-technology markets
D. coordinating the extended value chain by way of information technology
Answer: C
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According to Rogers' diffusion theory, Sarah is in the ________ stage of the adoption process. A) awareness B) interest C) trial D) adoption
Why is the business buying process more formalized than the consumer buying process?
What will be an ideal response?
A variable costing income statement is also called a traditional income statement
Indicate whether the statement is true or false
A package of aluminum foil at HEB supermarket has only a white package with black letters stating "aluminum foil." This product is an example of a ____ brand.
A. manufacturer's B. private distributor's C. no-name D. generic E. no-frills