For most companies, the first step in conducting online marketing is to ________

A) place an ad online
B) send e-mails
C) create a Web site
D) create a social networking site
E) place search-related ads


C

Business

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Houze Corporation has provided the following information concerning a capital budgeting project:    After-tax discount rate 7%Tax rate 30%Expected life of the project 4 Investment required in equipment$160,000 Salvage value of equipment$0 Working capital requirement$30,000 Annual sales$360,000 Annual cash operating expenses$290,000 One-time renovation expense in year 3$20,000 The working capital would be required immediately and would be released for use elsewhere at the end of the project. The company uses straight-line depreciation on all equipment. Assume cash flows occur at the end of the year except for the initial investments. The company takes income taxes into account in its capital budgeting. The total cash flow net of income taxes in year 2 is:

A. $61,000 B. $30,000 C. $70,000 D. $49,000

Business

Public relations departments often produce video new releases (VNRs) to highlight corporate news and then provide them free to TV stations, which may air them without disclosing where they came from.

Answer the following statement true (T) or false (F)

Business

A government agency uses an online reverse auction to satisfy the tendering system requirements specified by law. This is an example of

A) e-government. B) G2C e-commerce. C) G2B e-commerce. D) e-procurement.

Business

The life expectancy of a particular brand of tire is normally distributed with a mean of 40,000 and a standard deviation of 5,000 miles. What percentage of tires will have a life of 34,000 to 46,000 miles?

a. 38.49% b. 76.98% c. 50% d. 88.49%

Business