Which of the following provides a firm with one or more specialized services, such as media buying or creative development, that an advertising campaign requires?
A) a limited-service agency
B) an account management agency
C) a retail advertising agency
D) a media planning agency
E) an integrated marketing agency
A
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When customers calculate the perceived economic benefits of a continuously provided service in relationship to the economic costs, they are gauging the ________
A) private equity B) brand equity C) payment equity D) customer-service equity E) product-service equity
Glisten Co. leases an office to a tenant at the rate of $3,000 per month. The tenant contacted Glisten and arranged to pay the rent for December on January 8 of the following year. Glisten agrees to this arrangement. a) Prepare the journal entry that Glisten must make at year ended December 31 to record the accrued rent revenue.b) Prepare the journal entry to record the receipt of the rent on January 8 of the following year (Assume no reversing entries were made).
What will be an ideal response?
If a business person chooses to take the Gates Foundation’s “Giving Pledge,” what has she agreed to do?
a. pledge to treat profits from work to help others rather than themselves b. start her own charitable foundation c. give a specific amount of wealth to philanthropy each year d. give the majority of her wealth to philanthropy
For a corporation, equity capital is obtained from
A. bondholders. B. banks. C. stockholders. D. insurance companies. E. credit unions.