Psychographics may also be called
A. attitude measures.
B. opinion insight.
C. lifestyle analysis.
D. social group dynamics.
E. personality analytics.
Answer: C
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According to the categorization of multinational organizations, the role of overseas operations for the global organization is
A. sensing and exploiting local opportunities. B. implementing parent company strategies. C. adapting and leveraging parent company competencies. D. differentiating contributions by national units to integrated worldwide operations.
A key difference between a replacement project analysis and an expansion project analysis is that only the expansion project uses the net present value (NPV) method for project evaluation.?
Answer the following statement true (T) or false (F)
Rena is beginning her week as a sales representative for Logitech Technology. She decides to start the day by developing a list of potential customers, which is called
A. preapproaching. B. surveying. C. scouting. D. prospecting. E. screening.
If a company increased its price from $100 to $120 and the quantity demanded fell by 40%, the price elasticity of demand for this product is
A. 2. B. 1/2. C. ?1/2. D. ?2. E. 4.