Mass communication uses gatekeepers to determine what consumers come to know, believe, and understand are issues they should deem as worthy of serious attention. This view of how mass communication operates represents __________
a. cultivation theory
b. critical theory
c. uses and gratification
d. agenda setting theory
e. agency theory
d
Communication & Mass Media
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Define the difference between a public area and a private area. Give an example for each.
What will be an ideal response?
Communication & Mass Media
A journalist who adapts to changes that occur during the process of gathering a story is being ______.
A. proactive B. reactive C. subjective D. objective
Communication & Mass Media
The valence of an effect refers to whether it is:
a. weak or powerful in nature b. in a positive or negative direction c. influential at the individual or societal level d. none of the above
Communication & Mass Media
"Now that we have discussed the first point, I'd like to move on to the second one," is an example of a(n) ____________________
Fill in the blank(s) with correct word
Communication & Mass Media