A soup company found its canned nacho cheese sauce was too spicy for Americans in the East and not spicy enough for those in the West and the Southwest
As a result, the company's plants in Texas and California produce a hotter nacho cheese sauce than is produced in its other plants. The company is using ________ segmentation.
A) geographic
B) life cycle
C) psychographic
D) lifestyle
E) usage
A
You might also like to view...
An attitude is a “relatively enduring predisposition to respond ______.”
A. favorably B. unfavorably C. neutrally D. favorably or unfavorably
If the face interest rate at the date of bond issuance exceeds the market interest rate, the bond will probably be sold at a discount
Indicate whether the statement is true or false
When parties agree to discharge one party from a contract and create a new contract with another party who is to become responsible for the discharged party's performance, this is:
a. accord and satisfaction b. specific performance c. novation d. equitable remedy e. equitable performance
The owner of a hair salon spends $1,000,000 to renovate its premises, estimating that this will increase her cash flow by $220,000 per year
She constructs the above graph, which shows the net present value (NPV) as a function of the discount rate. If her discount rate is 6%, should she accept the project? A) Yes, because the NPV is positive at that rate. B) No, because the NPV is negative at that rate. C) No, because the NPV is positive at that rate. D) Cannot be determined from the information given.