Which of the following observations about the use of a marketing information system (MIS) is FALSE?
A. An MIS shouldn't be the only source of information for managers while making decisions.
B. Not every firm has a complete MIS.
C. An MIS tends to focus on recurring information needs.
D. It is the job of the MIS specialist to ask for the right information in the right form.
E. For most firms it pays to wait to until you have important questions you can't answer.
Answer: E
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