Heinz is expected to introduce more than 400 new products in the next two years. One of the products is a spicier ketchup aimed at the baby boomer market. The spicier ketchup would be considered what type of new product?
A. discontinuous innovation
B. new-to-market
C. new product line
D. lower-priced products
E. addition to existing product line
Answer: E
You might also like to view...
The bonds payable account would be classified as a(n)
a. current liability. b. adjunct-liability. c. contra-liability. d. long-term liability.
What is the trade-off in selecting the initial forecast period?
What will be an ideal response?
In spite of the advantages of global standardization, many firms find it necessary to
A. hire local personnel to implement the standardized marketing mix. B. modify the present mix or develop a new one for overseas markets. C. use the domestic marketing mix overseas. D. use different marketing mixes overseas, to save money.
There is a lower limit but no upper limit for a random variable that follows the _____ probability distribution.
A. uniform B. normal C. exponential D. binomial