If a survey instrument is used repeatedly to measure the same phenomenon (e.g. the degree of ethnocentricity among consumers) under the same conditions and produces similar results the instrument is said to be:
(a) Replicable
(b) Externally consistent
(c) Reliable
(d) Valid
(e) Temporally correct
(c) Reliable
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Which document is used by auditors to formally accept a new client?
a. Management representation letter. b. Audit Report. c. Engagement Letter. d. Audit Contract.
Drill-down capability is an OLAP feature of data mining tools
Indicate whether the statement is true or false
All product costs other than direct materials and indirect labor are called overhead
Indicate whether the statement is true or false
In reviewing marketing and sales data, top management determines that the majority of a product's sales are to existing consumers. This product is in the ________ stage of the product life cycle.
A. growth B. introduction C. decline D. conception E. maturity