Ursa Martin, a book publisher, has decided to work with Hope in Children, a charity foundation that helps feed and educate children in poor countries
Ursa Martin has decided that a percentage of revenue from every book it sells will go to the charity. The books are marketed by conveying this message to customers. Which of the following marketing techniques describes Ursa Martin's association with Hope in Children?
A) joint venture marketing
B) cause-related marketing
C) niche marketing
D) green marketing
E) test marketing
B
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Which one of the following types of inventory accounts would be used by a wholesaler or retailer?
a. Merchandise inventory b. Finished goods inventory c. Work in process inventory d. Raw materials inventory
Many firms try to protect their human capital and diversify the ownership of their vital knowledge through the following means, except
A. by developing learning programs. B. by recruiting talented individuals from the best research institutions. C. by shackling employees with 'golden handcuffs.' D. by emphasizing teamwork.
In the United States, there is a cultural belief by many that individuals should consider how their actions will benefit themselves versus how actions may impact the group. The United States would likely score high on ______ in Trompenaars' dimensions of value orientations.
A. activation B. individualism–collectivism C. diffusion D. neutrality
Congress passed a law permitting those who were the victims of hate crimes to bring suit in federal district court to recover from the perpetrators of the hate crimes. Such a statute: A) is a legitimate exercise of Congressional authority
B) is an unconstitutional expansion of the Commerce Clause. C) is constitutional so long as the state agrees. D) is constitutional so long as there is an economic impact of hate speech. E)None of the above